Post by account_disabled on Dec 25, 2023 23:52:53 GMT -4
The pandemic has given way to new dynamics and trends on the part of the mass market customer, who now has new characteristics that must be taken into account. « Omnicliente» is the name that Laureano Turienzo , president and founder of the Spanish Retail Association , has decided to give to this updated figure of the consumer , in the webinar 'The present of retail: consumer and technology', organized by GSK Consumer Healthcare . “The main attribute that this new client will have is the search for security. If a point of purchase does not convey a feeling of a safe space, where hygiene is an issue treated with the seriousness and rigor that you expect, it will not have your approval and you will lose customers significantly,” he declared during the presentation.
Taking this statement into account, it is worth noting that the latest data reported by GSK Consumer Healthcare indicates that Spanish pharmacies have been Phone Number List identified as the safest establishments to go to during these months of the pandemic, above other types of surfaces and businesses. In fact, pharmacy turnover in 2020 rose 3.3% compared to the previous year. laureano turienzo omniclient webinar The “omniclient” is in all channels The manager advocated for unification in the way of understanding consumers as a single entity and where physical and digital purchasing ecosystems coexist. “We make a mistake when we think about different channels for different customers.
There is no such differentiation and we have to start thinking about unified commerce. The channels do not exist. Consumers exist. Nothing more,” Turienzo pointed out. “The return to what is natural is more than a trend, and we can already affirm that the most disruptive thing in the future will be the humanization of the famous 'purchase algorithm'. We must evolve from that way of understanding our businesses as a mere transactional activity to turning it into a relational action with our clients,” he continued explaining. For his part, this was what Sergio Agraz , director of Commercial Excellence at GSK Consumer Healthcare, commented during his speech at the digital meeting, which was joined by almost a hundred attendees from some of the main retail companies.
Taking this statement into account, it is worth noting that the latest data reported by GSK Consumer Healthcare indicates that Spanish pharmacies have been Phone Number List identified as the safest establishments to go to during these months of the pandemic, above other types of surfaces and businesses. In fact, pharmacy turnover in 2020 rose 3.3% compared to the previous year. laureano turienzo omniclient webinar The “omniclient” is in all channels The manager advocated for unification in the way of understanding consumers as a single entity and where physical and digital purchasing ecosystems coexist. “We make a mistake when we think about different channels for different customers.
There is no such differentiation and we have to start thinking about unified commerce. The channels do not exist. Consumers exist. Nothing more,” Turienzo pointed out. “The return to what is natural is more than a trend, and we can already affirm that the most disruptive thing in the future will be the humanization of the famous 'purchase algorithm'. We must evolve from that way of understanding our businesses as a mere transactional activity to turning it into a relational action with our clients,” he continued explaining. For his part, this was what Sergio Agraz , director of Commercial Excellence at GSK Consumer Healthcare, commented during his speech at the digital meeting, which was joined by almost a hundred attendees from some of the main retail companies.