Post by devine on Jan 17, 2024 1:18:33 GMT -4
If sales are stagnant, you should not immediately scold the sales department, the marketer or the protracted lockdown. Try to listen to customers and build communication in the messengers they are used to. According to Salesforce , only 14% of users will fill out a form on the website instead of placing an order in a chatbot. 54% of respondents are sure: it's time for companies to change their communication methods and be available 24/7 in any messenger. Such changes benefit small and medium-sized businesses: you can create a chatbot using the constructor in 1-2 evenings, without programming skills. The potential of the new tool is huge: speeds up the processing of popular questions and reduces the load on the incoming line; engages potential customers in dialogue; increases the number of leads; can become an analogue of the abandoned basket, if it is impossible to implement such a function; makes interaction with the company convenient and simple; simplifies the collection of feedback.
The article, we analyzed in detail the process of creating Phone Number List a chatbot with minimal investment, described promotion options, and showed with examples how chatbots bring benefits to small and medium-sized businesses right now. An unnecessary feature vs a profitable tool: does your business need a chatbot? A chatbot is a tool inside the messenger that conducts a dialogue with users according to a pre-programmed script. Depending on the user's choice, various branches of the dialogue are launched: answers to questions, viewing the assortment and prices, signing up for the service, finding the nearest retail outlet. Chatbot Telegram bot of the dry cleaning network Telegram bot of the dry cleaning network Conventionally, chatbots can be divided into four groups: entertaining — they send horoscopes, create music selections, generate funny "harmful" advice; informative — with a given frequency, they send out news or the best blog articles, track mentions of the brand on the Internet, select housing according to the given criteria; consultants — answer frequently asked questions, help order dinner with delivery or choose the size of clothes, calculate the cost of delivery; sales - segment potential customers, make personalized offers with a time limit, remove objections with the help of answers to questions and cases, help to issue and pay for orders.
Entertaining and informative chatbots are suitable for attracting, creating a community and promoting a brand. If you want to increase sales, focus on the last two types of chatbots. For the comprehensive development of messenger marketing, we recommend using a mix of all four types. Further in the article we will show examples of such solutions. Important: chatbots do not replace, but complement real employees. To make the decision to create a chatbot rational and not emotional, answer the following questions: Why does the company need a chatbot, and how will you measure its effectiveness (in the speed of application processing, in the number of leads, in the increase in LTV)? Why will potential and existing customers subscribe to a chatbot? What functions should be implemented in order for the chatbot to satisfy customer and business requests (answering questions, calculating cost, searching for information, collecting primary information and transferring it to CRM, ordering and payment)? Are there people within the company who will create a chatbot and take care of its development, or do you need to involve external resources? How much money is the company willing to invest in implementing a new tool? If the brainstorming has shown that the chatbot will bring enough benefits for an acceptable investment, start building it. Below is a step-by-step plan.
The article, we analyzed in detail the process of creating Phone Number List a chatbot with minimal investment, described promotion options, and showed with examples how chatbots bring benefits to small and medium-sized businesses right now. An unnecessary feature vs a profitable tool: does your business need a chatbot? A chatbot is a tool inside the messenger that conducts a dialogue with users according to a pre-programmed script. Depending on the user's choice, various branches of the dialogue are launched: answers to questions, viewing the assortment and prices, signing up for the service, finding the nearest retail outlet. Chatbot Telegram bot of the dry cleaning network Telegram bot of the dry cleaning network Conventionally, chatbots can be divided into four groups: entertaining — they send horoscopes, create music selections, generate funny "harmful" advice; informative — with a given frequency, they send out news or the best blog articles, track mentions of the brand on the Internet, select housing according to the given criteria; consultants — answer frequently asked questions, help order dinner with delivery or choose the size of clothes, calculate the cost of delivery; sales - segment potential customers, make personalized offers with a time limit, remove objections with the help of answers to questions and cases, help to issue and pay for orders.
Entertaining and informative chatbots are suitable for attracting, creating a community and promoting a brand. If you want to increase sales, focus on the last two types of chatbots. For the comprehensive development of messenger marketing, we recommend using a mix of all four types. Further in the article we will show examples of such solutions. Important: chatbots do not replace, but complement real employees. To make the decision to create a chatbot rational and not emotional, answer the following questions: Why does the company need a chatbot, and how will you measure its effectiveness (in the speed of application processing, in the number of leads, in the increase in LTV)? Why will potential and existing customers subscribe to a chatbot? What functions should be implemented in order for the chatbot to satisfy customer and business requests (answering questions, calculating cost, searching for information, collecting primary information and transferring it to CRM, ordering and payment)? Are there people within the company who will create a chatbot and take care of its development, or do you need to involve external resources? How much money is the company willing to invest in implementing a new tool? If the brainstorming has shown that the chatbot will bring enough benefits for an acceptable investment, start building it. Below is a step-by-step plan.