Post by account_disabled on Jan 22, 2024 2:20:49 GMT -4
Social networks are one of the main channels for attracting traffic. There will certainly be a target audience for any product or product, even if it is a high-tech solution. We were convinced of this by receiving 73 thousand clicks from Facebook alone at only 2 cents per click. In just 2 months, we managed to attract more than 100,000 visitors to the Solar-Tech website, thereby increasing its click-through rate and recognition. We’ll tell you how we managed to do this in a case study. Basic information about the client Company: Solar-Tech Topic: Solar power plants of hybrid and autonomous types Geography of promotion : Ukraine Goals: Improve awareness, increase conversion Services: Targeting on social networks Instagram and Facebook Results : More than 100,000 clicks, coverage of 1.5 million people, thanks to which the company’s recognition in the market has increased. Solar-Tech is a company that develops and implements technologies for using energy from renewable natural sources (earth, sun, wind).
Over 10 years, she has implemented over 300 individual projects. The company is engaged in the installation of industrial solar power plants, autonomous photovoltaic panels on houses, and solar systems for heating water. In addition to installation work, Solar-Tech also provides mainte B2B Email List nance services and prepares documents for connecting the “green tariff”. The company approached us with a request to launch advertising on social networks in order to increase its recognition against competitors. Basic information about the client Set tasks and goals Instagram and Facebook are the most popular social networks today, which are successfully used in business. They are an effective tool for attracting customers and increasing awareness, and also provide a convenient opportunity to interact with potential customers directly. The main goal set for our targetologists was to increase the number of clients.
To implement it, we decided to work on the following areas: Set up receiving active leads . In this way, we manage to obtain contacts of potential customers, which opens up the prospect of direct contact. Increase traffic flow . To achieve this task, we decided to use interesting content. Increase coverage . To achieve this goal, our employees also worked to improve the visibility of Solar-Tech. If customers are interested in the company’s offers, then there is a chance that they will return and place an order. Increase conversion . This factor would allow the company to earn more profit from its business. Provide feedback through messages . This direction has a positive impact on any business, as it clearly shows whether the company is ready to take its work responsibly. The tasks set are serious, but their implementation would allow us to achieve a positive result, so we immediately decided to start working in the designated areas. Set tasks and goals Step-by-step implementation of the project Let us immediately note that SMM, like any other promotion method, requires an integrated approach. Therefore, for Solar-Tech we drew up a strategy in which we applied key trends in promotion in social networks:
Over 10 years, she has implemented over 300 individual projects. The company is engaged in the installation of industrial solar power plants, autonomous photovoltaic panels on houses, and solar systems for heating water. In addition to installation work, Solar-Tech also provides mainte B2B Email List nance services and prepares documents for connecting the “green tariff”. The company approached us with a request to launch advertising on social networks in order to increase its recognition against competitors. Basic information about the client Set tasks and goals Instagram and Facebook are the most popular social networks today, which are successfully used in business. They are an effective tool for attracting customers and increasing awareness, and also provide a convenient opportunity to interact with potential customers directly. The main goal set for our targetologists was to increase the number of clients.
To implement it, we decided to work on the following areas: Set up receiving active leads . In this way, we manage to obtain contacts of potential customers, which opens up the prospect of direct contact. Increase traffic flow . To achieve this task, we decided to use interesting content. Increase coverage . To achieve this goal, our employees also worked to improve the visibility of Solar-Tech. If customers are interested in the company’s offers, then there is a chance that they will return and place an order. Increase conversion . This factor would allow the company to earn more profit from its business. Provide feedback through messages . This direction has a positive impact on any business, as it clearly shows whether the company is ready to take its work responsibly. The tasks set are serious, but their implementation would allow us to achieve a positive result, so we immediately decided to start working in the designated areas. Set tasks and goals Step-by-step implementation of the project Let us immediately note that SMM, like any other promotion method, requires an integrated approach. Therefore, for Solar-Tech we drew up a strategy in which we applied key trends in promotion in social networks: