Post by account_disabled on Feb 25, 2024 2:17:24 GMT -4
Guerrilla marketing is an advertising strategy that focuses on achieving maximum results using low-cost, unconventional marketing techniques. The term guerrilla marketing was first used in the book "Guerilla Marketing" written by Jay Conrad Levinson in 1984. The name guerrilla marketing is derived from the name guerrilla warfare, which means small tactical strategies and irregular warfare using armed civilians. Examples of these minor tactics include ambushes, sabotage, raids and diversion tactics. Just like guerrilla warfare, guerrilla marketing uses similar tactics in the marketing industry.
This alternative advertising style is based on unconventional marketing strategies, high energy and imagination. Guerilla Marketing is all about surprising the customer, creating an indelible impression and plenty of social signals. It is said that the guerrilla marketing method leaves a much more effective Chinese Singapore Phone Number List impression on the customer than classical advertising and marketing strategies. The reason for this is that these marketing campaigns hit the customer on a more personal and memorable level. guerilla-marketing Guerrilla marketing is more ideal for small businesses trying to reach a large audience without straining their budget.
However, guerrilla marketing is also used in campaigns that will appeal to local people, in addition to campaigns carried out by large companies through mass media. History of Guerrilla Marketing Advertising dates back to B.C., when Egyptians used papyrus to create sales messages and wall posters. It dates back to 4000 BC. Classical advertising and marketing techniques evolved slowly over the centuries, but took great leaps forward in the early 1900s. In those days, the main goal of advertisements was to inform and educate customers about the product or service, rather than to entertain or distract them.
This alternative advertising style is based on unconventional marketing strategies, high energy and imagination. Guerilla Marketing is all about surprising the customer, creating an indelible impression and plenty of social signals. It is said that the guerrilla marketing method leaves a much more effective Chinese Singapore Phone Number List impression on the customer than classical advertising and marketing strategies. The reason for this is that these marketing campaigns hit the customer on a more personal and memorable level. guerilla-marketing Guerrilla marketing is more ideal for small businesses trying to reach a large audience without straining their budget.
However, guerrilla marketing is also used in campaigns that will appeal to local people, in addition to campaigns carried out by large companies through mass media. History of Guerrilla Marketing Advertising dates back to B.C., when Egyptians used papyrus to create sales messages and wall posters. It dates back to 4000 BC. Classical advertising and marketing techniques evolved slowly over the centuries, but took great leaps forward in the early 1900s. In those days, the main goal of advertisements was to inform and educate customers about the product or service, rather than to entertain or distract them.