Post by account_disabled on Mar 5, 2024 0:36:38 GMT -4
Once we have explained what inbound marketing is and how it can help sales , the immediate next question we usually hear asked in the agency is: when is it effective ? Is it possible to apply it to my business? In this post we will try to give you the tools necessary to understand if inbound marketing can also be a valid tool for your company. Inbound in complex purchases To answer the first question you need to start from the analysis of your business and the characteristics of inbound marketing . What are the requirements that a business must have to be able to use inbound as an important tool for increasing sales? We can identify at least two: Type and value of the product/service sold.
Type and size of the market your Hong Kong Telegram Number Data prospect/customer belongs to. Let's take a practical example. The sweets food company Ferrero uses content to tell a story, to engage and inspire its consumers, and not to generate qualified leads to pass on to a salesperson to close a sale. In fact, it is difficult for a person to download an e-book to buy a jar of Nutella. At Ferrero, the weight of inbound compared to other communication tactics (media, creativity, trade marketing, etc.) will therefore be lower than in companies that sell, for example, IT, robots, earthmoving machinery or consultancy services. Why? Because, in the case of Ferrero, content is not the most important element to influence consumer choice .
On the contrary, you should consider increasing the weight of inbound in your marketing and sales strategy if: The process of purchasing your product/service is complex and involves online research The unit value of your product/service is high The product/service you propose is complex If your products or services are expensive , generating a qualified lead has a very high economic value and transferring the knowledge and tools with which to close that lead to your sales team is vital for the survival of your company. Often products/services that have a high economic value are complex and have a long sales cycle.ny.
Type and size of the market your Hong Kong Telegram Number Data prospect/customer belongs to. Let's take a practical example. The sweets food company Ferrero uses content to tell a story, to engage and inspire its consumers, and not to generate qualified leads to pass on to a salesperson to close a sale. In fact, it is difficult for a person to download an e-book to buy a jar of Nutella. At Ferrero, the weight of inbound compared to other communication tactics (media, creativity, trade marketing, etc.) will therefore be lower than in companies that sell, for example, IT, robots, earthmoving machinery or consultancy services. Why? Because, in the case of Ferrero, content is not the most important element to influence consumer choice .
On the contrary, you should consider increasing the weight of inbound in your marketing and sales strategy if: The process of purchasing your product/service is complex and involves online research The unit value of your product/service is high The product/service you propose is complex If your products or services are expensive , generating a qualified lead has a very high economic value and transferring the knowledge and tools with which to close that lead to your sales team is vital for the survival of your company. Often products/services that have a high economic value are complex and have a long sales cycle.ny.