Post by lizaseo11 on Nov 10, 2024 0:21:46 GMT -4
Welcome readers to the SpySerp blog! Let's imagine a situation:
Copywriters produce tens of thousands of characters daily, designers create good images for social networks, SMM specialists distribute articles on social networks... Articles are high-quality and formatted, images are appropriate, but... Sales are not improving, users do not go to read the blog, no one knows about the brand and the bounce rate is still high.
Sound familiar? Have you ever encountered this in your practice?
All of the above is a clear example of incorrect implementation of content marketing. And in this article we will tell you the TOP-5 mistakes that prevent its correct implementation.
1. You don't know who you're writing for.
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You don't have a user avatar, you don't know about their interests and preferences, what information they get from reading articles and whether they like this information. As a result, you write for everyone, but, in fact, for no one. Non-personalized presentation of material is one of the worst enemies of content marketing.
2. You are not different from your competitors
Dipper and Tyrone 2
One of the most common mistakes. Many newcomers to online business try not to create a unique offer, product or service, but try to copy the success of existing brands.
The key mistake shopify website design here is the lack of brand authenticity. If you are no different from your competitors, why should your materials attract users? And in this case, the length of the article and how well the keywords are placed in the text do not matter.
Before building a strategy, ask yourself: “What will we surprise with?” In most cases, your future success or failure depends on the answer to this question.
3. You write only about yourself
584Bee8Fa62Aaa830C43Edad
A mistake common to both big brands and newcomers. Take a look at the websites of some industry leaders - their blog and social networks are dedicated exclusively to self-promotion. They do not solve users' problems, they do not provide useful information, they do not advise and do not help.
The result is materials that are of no interest to anyone except the company itself.
Your content should be valuable to the user. Otherwise, they will read your competitors.
4. There is no teamwork
Bad Teamwork
The marketer is chasing his KPI, the copywriter is chasing his, the designer is chasing his. Each has their own goals and objectives, but there is no coordinated work and, as a result, the materials significantly lose their value. Instead of supplementing the text with a visual series, promoting it in the target niche, you get an incomprehensible mess. The content gets to the wrong users, and specialized texts in the automotive niche are illustrated with multi-colored inflatable balloons. Because it looks so beautiful or the designer “sees it that way”.
5. You don't share articles
Desert
There is also a situation when no one knows about a brand, not because they have low-quality articles. The quality of the articles can be very high, the materials very interesting, and they can potentially bring in many clients, but... No one knows about them. In other words, links to publications do not appear on social networks, are not sent to the subscriber base, etc.
In other words, only you know that you have high-quality and valuable material.
How to do it right?
Knowing your mistakes is good, but it’s not enough to adjust your content strategy. That’s why we recommend using the following tips to help improve the quality of your published content and user interactions:
Clearly define the purpose of the work. In other words, set goals for content marketing. What are your main goals? Increasing visibility in search engines, improving brand awareness, attracting a new audience?
Study your target audience. You should know as much information as possible about your visitors and clients. Average age, gender, region of residence, interests - all this will help you create not just articles, but targeted content that motivates visitors to take action.
Focus on content quality. This is a commonplace but often ignored piece of advice. We have written many times in our articles about what quality content means, how to correctly compose technical specifications, what is needed to create viral content, etc. Pay attention to these articles in order to create high-quality content.
Don't forget to share content. Social networks, messenger channels, newsletters, guest articles, engaging opinion leaders and experts - expand your channels for attracting readers.
Conclusion
There are other mistakes in content creation, but their prevalence is not as high as the above. If you know of examples of other mistakes that have a significant impact on content marketing, write in the comments, we will be happy to discuss it with you!
Copywriters produce tens of thousands of characters daily, designers create good images for social networks, SMM specialists distribute articles on social networks... Articles are high-quality and formatted, images are appropriate, but... Sales are not improving, users do not go to read the blog, no one knows about the brand and the bounce rate is still high.
Sound familiar? Have you ever encountered this in your practice?
All of the above is a clear example of incorrect implementation of content marketing. And in this article we will tell you the TOP-5 mistakes that prevent its correct implementation.
1. You don't know who you're writing for.
1 Wdbyjurb4Ljebjxmy Cs5G
You don't have a user avatar, you don't know about their interests and preferences, what information they get from reading articles and whether they like this information. As a result, you write for everyone, but, in fact, for no one. Non-personalized presentation of material is one of the worst enemies of content marketing.
2. You are not different from your competitors
Dipper and Tyrone 2
One of the most common mistakes. Many newcomers to online business try not to create a unique offer, product or service, but try to copy the success of existing brands.
The key mistake shopify website design here is the lack of brand authenticity. If you are no different from your competitors, why should your materials attract users? And in this case, the length of the article and how well the keywords are placed in the text do not matter.
Before building a strategy, ask yourself: “What will we surprise with?” In most cases, your future success or failure depends on the answer to this question.
3. You write only about yourself
584Bee8Fa62Aaa830C43Edad
A mistake common to both big brands and newcomers. Take a look at the websites of some industry leaders - their blog and social networks are dedicated exclusively to self-promotion. They do not solve users' problems, they do not provide useful information, they do not advise and do not help.
The result is materials that are of no interest to anyone except the company itself.
Your content should be valuable to the user. Otherwise, they will read your competitors.
4. There is no teamwork
Bad Teamwork
The marketer is chasing his KPI, the copywriter is chasing his, the designer is chasing his. Each has their own goals and objectives, but there is no coordinated work and, as a result, the materials significantly lose their value. Instead of supplementing the text with a visual series, promoting it in the target niche, you get an incomprehensible mess. The content gets to the wrong users, and specialized texts in the automotive niche are illustrated with multi-colored inflatable balloons. Because it looks so beautiful or the designer “sees it that way”.
5. You don't share articles
Desert
There is also a situation when no one knows about a brand, not because they have low-quality articles. The quality of the articles can be very high, the materials very interesting, and they can potentially bring in many clients, but... No one knows about them. In other words, links to publications do not appear on social networks, are not sent to the subscriber base, etc.
In other words, only you know that you have high-quality and valuable material.
How to do it right?
Knowing your mistakes is good, but it’s not enough to adjust your content strategy. That’s why we recommend using the following tips to help improve the quality of your published content and user interactions:
Clearly define the purpose of the work. In other words, set goals for content marketing. What are your main goals? Increasing visibility in search engines, improving brand awareness, attracting a new audience?
Study your target audience. You should know as much information as possible about your visitors and clients. Average age, gender, region of residence, interests - all this will help you create not just articles, but targeted content that motivates visitors to take action.
Focus on content quality. This is a commonplace but often ignored piece of advice. We have written many times in our articles about what quality content means, how to correctly compose technical specifications, what is needed to create viral content, etc. Pay attention to these articles in order to create high-quality content.
Don't forget to share content. Social networks, messenger channels, newsletters, guest articles, engaging opinion leaders and experts - expand your channels for attracting readers.
Conclusion
There are other mistakes in content creation, but their prevalence is not as high as the above. If you know of examples of other mistakes that have a significant impact on content marketing, write in the comments, we will be happy to discuss it with you!